During a race, thoroughbreds wear blinders to prevent the use of extensive peripheral vision thus, cutting them off from their opponents. This enables the horse to focus only on what’s ahead and hence, run faster.
(image edited, source)
After her first gig bombed in the early 50s, Danny Thomas (a respected veteran actor to whom his daughter, Marlo, was constantly being compared to) consoled his daughter by telling her he had raised her as a thoroughbred. “Wear blinders,” he said,”ignore the crowd and run her own race, baby.”
Jake Lodwick, the creator of Vimeo, is a modern-day, digital thoroughbred. Vimeo’s first incarnation was born from spontaneity and a healthy dose of impatience as a way to solve his own problem of getting video clips onto the web (this was pre-YouTube days). Today, Vimeo gets 100 million visitors a day and has carved a nice niche for themselves in the video-sharing market.
“We’re not a company that goes out and tells the same story that everyone else does. So that’s what we did. We told a different story.”-Jake Lodwick
Strap on the blinders, tune out the crowd, and run your race.