Building a Blog: Getting Past Paralysis

A little embarrassed to admit it, but I’ve had this idea I’ve been squatting on for over a year. I even bought the domain name back in 2011. But weighing the pros and cons over that year has paralyzed me. I need to isolate the fact that I keep coming back to the idea for a reason and direct my energy accordingly. Upside – I’ve had time to find holes in the market where I think I fit. Downside – letting fear creep in. More on that here.

I don’t believe in jumping in blind but I do think there’s a thing as too much research. Now I do anyway. It’s an easy place to hide. You read others’ opinions, successes and failures without ever having to make a decision for yourself. Some people are okay with that. I’m not. It’s a silent killer of dreams. Don’t get too comfortable in research. I had to cut myself off. Time to make a firm decision and move forward.

I’m building BoomerangBeat – a news website (well, right now … just a blog) written in way that Millennials consume. I don’t want to go too much into the explanation, that’s what the About section of BB will be. This here, this is to track my progress, bumps in the road, and the ups and downs. And really, to kill two birds with one stone – keep moving along in my professional journey and build BB.

Don’t you ever wonder how popular blogs got their start? Or how businesses you admire go about their routine? I do. Hoping that BB is a success, this section of is meant to serve as a guide for others and to share examples of my thought process along the way. I don’t know it all, but I’m hoping to give inspiration, get feedback or collaborate with someone who is as lost as I am.

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