I describe BoomerangBeat’s content as “news for the busy.”
If you’ve seen my articles (they can get long), you may think that statement is contradictory.
However, catering to the busy doesn’t/shouldn’t always mean you have to deliver shorter, faster, wherever-they-are updates.
It can. But it doesn’t always have to.
If you have no idea what’s going on in a complex situation, faster, shorter, wherever-you-are updates won’t necessarily help.
Without context, the chances of being overwhelmed are high.
We can’t forget that “catering to the busy” may also mean taking it back to step one, untangling the mess, and presenting it in an easy to digest manner.